Taco Bell is opening a pop-up hotel in the California desert
For all those dreamers out there who have always wondered what it would be like to spend the night in a Taco Bell, the time has finally come.
The fast food company announced on Thursday that it is opening up The Bell: A Taco Bell Hotel and Resort, this August in Palm Springs, California. It will be a pop-up hotel, fully embracing all things Taco Bell — everything from the poolside cocktails to the guest rooms to the gift shop and on-site salon will make you think you died and went to chalupa heaven.
The news didn't just shock fans of Taco Bell — it also caught Palm Springs officials off guard. Assistant City Manager Marcus Fuller told The Desert Sun that "at this point, we're as surprised as everyone else," and revealed that after calling up Taco Bell's parent company, he was told only that more information is coming on June 21. The hotel will open its doors on Aug. 9, Taco Bell said, with reservations up for grabs sometime in June.
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Catherine Garcia is night editor for TheWeek.com. Her writing and reporting has appeared in Entertainment Weekly and EW.com, The New York Times, The Book of Jezebel, and other publications. A Southern California native, Catherine is a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
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